{"id":3424,"date":"2025-07-21T09:32:52","date_gmt":"2025-07-21T09:32:52","guid":{"rendered":"https:\/\/spletne-strani.com\/business-web-architecture\/"},"modified":"2025-09-25T10:33:47","modified_gmt":"2025-09-25T10:33:47","slug":"business-web-architecture","status":"publish","type":"post","link":"https:\/\/spletne-strani.com\/en\/business-web-architecture\/","title":{"rendered":"Business Web Architecture"},"content":{"rendered":"<style>.elementor-3424 .elementor-element.elementor-element-2a7522a0{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--overlay-opacity:1;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:120px;--padding-bottom:120px;--padding-left:30px;--padding-right:30px;}.elementor-3424 .elementor-element.elementor-element-2a7522a0:not(.elementor-motion-effects-element-type-background), 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.elementor-element.elementor-element-7af970c0{--padding-top:100px;--padding-bottom:100px;--padding-left:20px;--padding-right:20px;}.elementor-3424 .elementor-element.elementor-element-1ee9c7f9{text-align:center;margin:0px 0px calc(var(--kit-widget-spacing, 0px) + 0px) 0px;}.elementor-3424 .elementor-element.elementor-element-1ee9c7f9 .elementor-heading-title{font-size:1.2em;}}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3424\" class=\"elementor elementor-3424 elementor-419\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a7522a0 e-flex e-con-boxed e-con e-parent\" data-id=\"2a7522a0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2c983e8a e-con-full e-flex e-con e-child\" data-id=\"2c983e8a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-268163e9 e-con-full e-flex e-con e-child\" data-id=\"268163e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20ce60d5 elementor-widget elementor-widget-image\" data-id=\"20ce60d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/spletne-strani.com\/wp-content\/uploads\/2025\/07\/poslovna-spletna-arhitektura-1024x576.jpg\" class=\"attachment-large size-large wp-image-3162\" alt=\"\" srcset=\"https:\/\/spletne-strani.com\/wp-content\/uploads\/2025\/07\/poslovna-spletna-arhitektura-1024x576.jpg 1024w, https:\/\/spletne-strani.com\/wp-content\/uploads\/2025\/07\/poslovna-spletna-arhitektura-300x169.jpg 300w, https:\/\/spletne-strani.com\/wp-content\/uploads\/2025\/07\/poslovna-spletna-arhitektura-768x432.jpg 768w, https:\/\/spletne-strani.com\/wp-content\/uploads\/2025\/07\/poslovna-spletna-arhitektura-1536x864.jpg 1536w, https:\/\/spletne-strani.com\/wp-content\/uploads\/2025\/07\/poslovna-spletna-arhitektura-2048x1152.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7af970c0 e-con-full e-flex e-con e-child\" data-id=\"7af970c0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-48fea543 e-con-full e-flex e-con e-child\" data-id=\"48fea543\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee9c7f9 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1ee9c7f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Business Web Architecture<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7da867cb elementor-widget elementor-widget-text-editor\" data-id=\"7da867cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"text-white font-normal text-md\">Companies without a website and professional email address lose credibility and potential customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13e71929 elementor-widget elementor-widget-heading\" data-id=\"13e71929\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key to Success: Website and Professional Email Address\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31b39579 elementor-widget elementor-widget-text-editor\" data-id=\"31b39579\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Since 91% of people use the internet to search for local products and services, businesses of all sizes can leverage the web for success.<br>Verisign Research,<\/p><p><strong>97% of businesses would recommend having a website to other small businesses<\/strong><\/p><p>WHO IS VERISIGN: Verisign&#8217;s Role:<\/p><p>Verisign is a key player in the operation of the global internet, maintaining the technical infrastructure that enables billions of users to seamlessly access websites and other internet services. Their responsibility for operating domains such as .com and .net places them at the center of global internet communication.<\/p><p>Author: Verisign \u2022 Connecting to the Web<\/p><p>Nearly three-quarters of Americans connect to the internet at least once a day. If you have a small business that wants to succeed, you need to go where your customers are. This means presenting your business online using a domain \u2013 whether through an email brand, a web address for your social media page, or a business website.  <\/p><p>In September 2015, Verisign conducted a survey of 787 U.S. internet users aged 18-59 and 456 small businesses in the U.S. to learn more about their online behavior and preferences \u2013 focusing on how consumers use the internet and what benefits web presence can bring to businesses.<\/p><p>Key Research Findings:<\/p><p>How Consumers Use the Internet<\/p><p>\u00b7 59% spend 10 or more hours per week online.<\/p><p>\u00b7 34% spend more than 20 hours per week online.<\/p><p>\u00b7 91% use the internet to search for local products or services.<\/p><p>\u00b7 93% use the internet for pre-purchase research.<\/p><p>\u00b7 64% prefer to purchase from businesses they can contact online.<\/p><p>\u00b7 58% are more likely to visit businesses on Facebook if they can access it through a customized domain name on the website, rather than directly on Facebook.<\/p><p>\u00b7 92% prefer to get information from a company&#8217;s website rather than their social media pages.<\/p><p>How Domain Names Help Small Businesses<\/p><p>What Consumers Think:<\/p><p>\u00b7 74% trust a branded email address more than a free email address.<\/p><p>\u00b7 86% prefer a business with a website over one that only has social media pages.<\/p><p>\u00b7 77% believe a website makes a business more credible.<\/p><p>\u00b7 84% believe a business with a website is more credible than one with only social media pages.<\/p><p>What Small Businesses Think:<\/p><p>\u00b7 80% prefer a website over alternative methods like social media pages or online directories.<\/p><p>\u00b7 88% believe their website has made it easier for customers to find their business.<\/p><p>\u00b7 76% agree that a website is an excellent way to acquire new customers.<\/p><p>\u00b7 81% say their website has helped their business succeed.<\/p><p>\u00b7 68% consider their website their best online marketing tool.<\/p><p>\u00b7 84% say their website is important or critical to their business.<\/p><p>\u00b7 97% would recommend having a website to other small businesses.<\/p><p>\u00b7 84% agree that a website makes a business more credible.<\/p><p>\u00b7 71% believe using a branded email address makes a business more credible.<\/p><p>Summary of Results<\/p><p>Since 91% of consumers use the internet to search for local products and services, businesses of all sizes can leverage the web for success.<\/p><p>Small businesses using only social media for their web presence can increase web traffic by linking a domain name to their social media page.<\/p><p>Websites remain essential marketing tools. Consumers prefer company websites for obtaining information they trust. Small businesses believe that a website not only helps them acquire new customers but also contributes to their company&#8217;s success. In fact, 84% say their website is important or critical to their business.   <br><br><strong data-start=\"182\" data-end=\"223\">However, the research results show<\/strong><br data-start=\"223\" data-end=\"226\">that other online resources should be a <strong data-start=\"260\" data-end=\"273\">complement<\/strong>,<br data-start=\"274\" data-end=\"277\">not a <strong data-start=\"283\" data-end=\"296\">replacement<\/strong> for a small business&#8217;s own website.<\/p><p data-start=\"334\" data-end=\"513\"><strong data-start=\"334\" data-end=\"394\">Respondents identified as one of the most popular methods<\/strong><br data-start=\"394\" data-end=\"397\">for <strong data-start=\"400\" data-end=\"431\">learning about a business (69%)<\/strong><br data-start=\"431\" data-end=\"434\">and for <strong data-start=\"440\" data-end=\"471\">conducting transactions (57%)<\/strong><br data-start=\"471\" data-end=\"474\">was the <strong data-start=\"482\" data-end=\"512\" data-is-only-node=\"\">company&#8217;s own website<\/strong>.<\/p><p data-start=\"515\" data-end=\"624\"><strong data-start=\"515\" data-end=\"556\">Additionally, 71% of respondents indicated<\/strong><br data-start=\"556\" data-end=\"559\">they would be more likely to <strong data-start=\"570\" data-end=\"623\">recommend a business with a professional website<\/strong>.<\/p><p>Together, these findings suggest that a website can enhance a business&#8217;s credibility and attract new customers.<\/p><p>Branded Email Addresses Support Customer Communication<\/p><p>Trust is crucial in the relationship between businesses and customers.<br>This is especially important in online transactions<br>(95% of respondents reported actively shopping online),<br>which require consumers to trust that the business will deliver purchased products or services<br>and won&#8217;t misuse their payment or personal information.<\/p><p data-start=\"134\" data-end=\"187\"><strong data-start=\"134\" data-end=\"187\">Branded Email Address Builds Trust<\/strong><\/p><p data-start=\"189\" data-end=\"278\">A branded email address<br data-start=\"223\" data-end=\"226\">is recognized by consumers as a sign of professionalism.<\/p><p data-start=\"280\" data-end=\"470\"><strong data-start=\"284\" data-end=\"305\">85% of respondents<\/strong> agreed<br data-start=\"322\" data-end=\"325\">that a business with a branded email<br data-start=\"365\" data-end=\"368\">is <strong data-start=\"368\" data-end=\"389\">more credible<\/strong><br data-start=\"389\" data-end=\"392\">than one using a free email address<br data-start=\"442\" data-end=\"445\">(e.g., Gmail, Yahoo, etc.).<\/p><p data-start=\"472\" data-end=\"525\">In the last 12 months, for communication with businesses:<\/p><ul data-start=\"526\" data-end=\"628\"><li data-start=\"526\" data-end=\"577\"><p data-start=\"528\" data-end=\"577\"><strong data-start=\"528\" data-end=\"536\">67%<\/strong> used branded email,<\/p><\/li><li data-start=\"578\" data-end=\"599\"><p data-start=\"580\" data-end=\"599\"><strong data-start=\"580\" data-end=\"588\">56%<\/strong> used phone,<\/p><\/li><li data-start=\"600\" data-end=\"628\"><p data-start=\"602\" data-end=\"628\"><strong data-start=\"602\" data-end=\"610\">40%<\/strong> used social media.<\/p><\/li><\/ul><p data-start=\"630\" data-end=\"744\">The data clearly shows:<br data-start=\"651\" data-end=\"654\"><strong data-start=\"654\" data-end=\"744\">a professional email address isn&#8217;t just a detail \u2013<br data-start=\"700\" data-end=\"703\">it&#8217;s an important tool for building trust.<\/strong><\/p><p><strong>Key Finding<\/strong><\/p><p>For small businesses, lack of online credibility can mean lost customers \u2013 not just today, but also in the future. A website and branded email address can help businesses strengthen credibility and communicate more effectively with consumers online. <\/p><p>Service providers offer diverse solutions for website building, email hosting, and domain registration that can help businesses \u2013 whether they&#8217;re just starting or well-established \u2013 obtain a website and use branded email addresses.<\/p><p>Detailed research results are available in 451 Research&#8217;s Black &amp; White Paper: Websites, Branded Email Remain Key to SMB Internet Services.<\/p><p>Some general insights highlight the importance of website credibility:<\/p><p><strong>\u00b7 First impressions matter:<br>94% of first impressions depend on website design,<br>75% of users judge a business&#8217;s reliability based on its website appearance.<\/strong><\/p><p>(Source: Sweor)<\/p><p>\u00b7 Online reviews impact trust: Approximately 89% of consumers read online reviews before making a purchase, and 73% express greater trust in a business after seeing positive reviews.<\/p><p>(Source: WeCanTrack)<\/p><p>\u00b7 Data protection is crucial: In the study, 79% of consumers indicated that protecting their data is essential for establishing trust in businesses.<\/p><p>(Source: PwC)<\/p><p>Here&#8217;s a summary of key findings from the research:<\/p><p>Websites increase credibility:<\/p><p>66% of respondents believe businesses with websites are more credible.<\/p><p>71% would prefer to recommend a business with a professional website.<\/p><p>69% of consumers use websites to learn about businesses.<\/p><p>Branded Email Addresses Strengthen Trust:<\/p><p>85% of consumers trust a business more with an email address linked to its brand.<\/p><p>Email is a more common channel for business communication<br>(67%) than phone<br>(56%) or social media (40%).<\/p><p>Additional Insights:<\/p><p>94% of first impressions are based on website design.<\/p><p>89% of consumers read reviews before making a purchase.<\/p><p>79% of people emphasize the importance of data protection.<\/p><p>Key Message:<br>Businesses without a website and professional email address<br>lose credibility and potential customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-692cbb26 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"692cbb26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc61007 animated-slow elementor-invisible elementor-widget elementor-widget-button\" data-id=\"fc61007\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:900}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/spletne-strani.com\/en\/business-tips\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm-28.9 143.6l75.5 72.4H120c-13.3 0-24 10.7-24 24v16c0 13.3 10.7 24 24 24h182.6l-75.5 72.4c-9.7 9.3-9.9 24.8-.4 34.3l11 10.9c9.4 9.4 24.6 9.4 33.9 0L404.3 273c9.4-9.4 9.4-24.6 0-33.9L271.6 106.3c-9.4-9.4-24.6-9.4-33.9 0l-11 10.9c-9.5 9.6-9.3 25.1.4 34.4z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Check out our other articles<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Business Web Architecture Companies without a website and professional email address lose credibility and potential customers. Key to Success: Website and Professional Email Address Since 91% of people use the internet to search for local products and services, businesses of all sizes can leverage the web for success.Verisign Research, 97% of businesses would recommend having [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3162,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business Web Architecture - Izdelava spletne strani in trgovine | Spletne-Strani.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spletne-strani.com\/en\/business-web-architecture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Web Architecture - Izdelava spletne strani in trgovine | Spletne-Strani.com\" \/>\n<meta property=\"og:description\" content=\"Business Web Architecture Companies without a website and professional email address lose credibility and potential customers. 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