{"id":3465,"date":"2025-07-21T09:36:47","date_gmt":"2025-07-21T09:36:47","guid":{"rendered":"https:\/\/spletne-strani.com\/why-online-presence-is-essential-for-every-business-numbers-dont-lie-verisign-research\/"},"modified":"2025-09-25T10:34:29","modified_gmt":"2025-09-25T10:34:29","slug":"why-online-presence-is-essential-for-every-business-numbers-dont-lie-verisign-research","status":"publish","type":"post","link":"https:\/\/spletne-strani.com\/en\/why-online-presence-is-essential-for-every-business-numbers-dont-lie-verisign-research\/","title":{"rendered":"Why Online Presence is Essential for Every Business &#8211; Numbers Don&#8217;t Lie, Verisign Research"},"content":{"rendered":"<style>.elementor-3465 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src=\"https:\/\/spletne-strani.com\/wp-content\/uploads\/2025\/07\/Verisign-raziskava-pomembnost-spletne-strani-1024x683.png\" class=\"attachment-large size-large wp-image-3163\" alt=\"\" srcset=\"https:\/\/spletne-strani.com\/wp-content\/uploads\/2025\/07\/Verisign-raziskava-pomembnost-spletne-strani-1024x683.png 1024w, https:\/\/spletne-strani.com\/wp-content\/uploads\/2025\/07\/Verisign-raziskava-pomembnost-spletne-strani-300x200.png 300w, https:\/\/spletne-strani.com\/wp-content\/uploads\/2025\/07\/Verisign-raziskava-pomembnost-spletne-strani-768x512.png 768w, https:\/\/spletne-strani.com\/wp-content\/uploads\/2025\/07\/Verisign-raziskava-pomembnost-spletne-strani-1536x1024.png 1536w, https:\/\/spletne-strani.com\/wp-content\/uploads\/2025\/07\/Verisign-raziskava-pomembnost-spletne-strani.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55c42890 e-con-full e-flex e-con e-child\" data-id=\"55c42890\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1cba0b44 e-con-full e-flex e-con e-child\" data-id=\"1cba0b44\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fe9bdb animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6fe9bdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Why Online Presence Is Essential for Every Business - Numbers Don't Lie, Verisign Research\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-573081a elementor-widget elementor-widget-text-editor\" data-id=\"573081a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"text-white font-normal text-md\">Since 91% of consumers use the internet to search for local products and services, businesses of all sizes can leverage the web for success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e811ef7 elementor-widget elementor-widget-heading\" data-id=\"e811ef7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Verisign Research,<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39f1330 elementor-widget elementor-widget-text-editor\" data-id=\"39f1330\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>97 percent of small businesses would recommend having a website to other small firms<\/strong><\/p><p>WHO IS VERISIGN: Verisign&#8217;s Role:<\/p><p>Verisign is a key player in the operation of the global internet, maintaining the technical infrastructure that enables billions of users to seamlessly access websites and other internet services. Their responsibility for operating domains such as .com and .net places them at the center of global internet communication.<\/p><p>Author: Verisign \u2022 <strong>Connecting to the Web<\/strong><\/p><p>Nearly three-quarters of Americans connect to the internet at least once a day. If you have a small business that wants to succeed, you need to go where your customers are. This means presenting your business online using a domain \u2013 whether through an email brand, a web address for your social media page, or a business website.  <\/p><p>In September 2015, Verisign conducted a survey of 787 U.S. internet users aged 18-59 and 456 small businesses in the U.S. to learn more about their online behavior and preferences \u2013 focusing on how consumers use the internet and what benefits web presence can bring to businesses.<\/p><p>Key Research Findings:<\/p><p>How Consumers Use the Internet<\/p><p>\u00b7 59% spend 10 or more hours per week online.<\/p><p>\u00b7 34% spend more than 20 hours per week online.<\/p><p>\u00b7 91% use the internet to search for local products or services.<\/p><p>\u00b7 93% use the internet for pre-purchase research.<\/p><p>\u00b7 64% prefer to purchase from businesses they can contact online.<\/p><p>\u00b7 58% are more likely to visit businesses on Facebook if they can access it through a customized domain name on the website, rather than directly on Facebook.<\/p><p>\u00b7 92% prefer to get information from a company&#8217;s website rather than their social media pages.<\/p><p><strong>How Domain Names Help Small Businesses<\/strong><\/p><p><strong>What Consumers Think:<\/strong><\/p><p>\u00b7 74% trust a branded email address more than a free email address.<\/p><p>\u00b7 86% prefer a business with a website over one that only has social media pages.<\/p><p>\u00b7 77% believe a website makes a business more credible.<\/p><p>\u00b7 84% believe a business with a website is more credible than one with only social media pages.<\/p><p><strong>What Small Businesses Think:<\/strong><\/p><p>\u00b7 80% prefer a website over alternative methods like social media pages or online directories.<\/p><p>\u00b7 88% believe their website has made it easier for customers to find their business.<\/p><p>\u00b7 76% agree that a website is an excellent way to acquire new customers.<\/p><p>\u00b7 81% say their website has helped their business succeed.<\/p><p>\u00b7 68% consider their website their best online marketing tool.<\/p><p>\u00b7 84% say their website is important or critical to their business.<\/p><p>\u00b7 97% would recommend having a website to other small businesses.<\/p><p>\u00b7 84% agree that a website makes a business more credible.<\/p><p>\u00b7 71% believe using a branded email address makes a business more credible.<\/p><p><strong>Summary of Results<\/strong><\/p><p>Since 91% of consumers use the internet to search for local products and services, businesses of all sizes can leverage the web for success.<\/p><p>Small businesses using only social media for their web presence can increase web traffic by linking a domain name to their social media page.<\/p><p>Websites remain essential marketing tools. Consumers prefer company websites for obtaining information they trust. Small businesses believe that a website not only helps them acquire new customers but also contributes to their company&#8217;s success. In fact, 84% say their website is important or critical to their business.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51252192 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"51252192\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff9cfe4 animated-slow elementor-invisible elementor-widget elementor-widget-button\" data-id=\"ff9cfe4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:900}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/spletne-strani.com\/en\/business-tips\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm-28.9 143.6l75.5 72.4H120c-13.3 0-24 10.7-24 24v16c0 13.3 10.7 24 24 24h182.6l-75.5 72.4c-9.7 9.3-9.9 24.8-.4 34.3l11 10.9c9.4 9.4 24.6 9.4 33.9 0L404.3 273c9.4-9.4 9.4-24.6 0-33.9L271.6 106.3c-9.4-9.4-24.6-9.4-33.9 0l-11 10.9c-9.5 9.6-9.3 25.1.4 34.4z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Check out our other articles<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Why Online Presence Is Essential for Every Business &#8211; Numbers Don&#8217;t Lie, Verisign Research Since 91% of consumers use the internet to search for local products and services, businesses of all sizes can leverage the web for success. Verisign Research, 97 percent of small businesses would recommend having a website to other small firms WHO [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3163,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Online Presence is Essential for Every Business - Numbers Don&#039;t Lie, Verisign Research - Izdelava spletne strani in trgovine | Spletne-Strani.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spletne-strani.com\/en\/why-online-presence-is-essential-for-every-business-numbers-dont-lie-verisign-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Online Presence is Essential for Every Business - Numbers Don&#039;t Lie, Verisign Research - Izdelava spletne strani in trgovine | Spletne-Strani.com\" \/>\n<meta property=\"og:description\" content=\"Why Online Presence Is Essential for Every Business &#8211; Numbers Don&#8217;t Lie, Verisign Research Since 91% of consumers use the internet to search for local products and services, businesses of all sizes can leverage the web for success. 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